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Follow the CRM route, Customer delight is the key to enhance revenue

There are a number of potential benefits in following the CRM (Customer Relationship Management) route. These are increased automation facilities, better use of existing resources, better quality of information, faster response time, improved customer targeting, better customer retention and increases sales.

The CRM application enhances the company’s ‘front office’, focusing on sales, marketing and customer service. However, in order to be truly successful CRM must be seen as a combination of people processes and system rather than as a narrowly defined IT application. CRM is one piece of the new wave of ERP that focuses on outward facing processes, tying them together with the inside-the-enterprise transaction processing engine of the original ERP system.

With the popularity of the Web and Web-based ERP business, companies operating in a mass production world were able to truly personalize relationships with customers. The ability to build strong relationships with customers is causing renewed efforts among businesses to achieve lifetime value from current customers and to put strategic plans in place to go after lifetime value for new customers in new markets.

Companies are increasingly waking up to the fact that they can create new value by working creatively with business partners in the distribution chain and with consumers to reduce costs and cycle times of products, and to provide better order tracking information to customers.

Research has shown that only happy and satisfied customers are truly loyal and loyal customers keep coming back. Using information technology (IT), nimble companies can strengthen customer relationships by integrating sales, product configuration, planning and design processes with customers through existing and new channels.

Typically, a company has a set of preferred customers but welcomes orders from any qualified buyer. Since the industrial revolution companies have viewed orders as nothing more than a demand for their product or service. As the source of revenue, customers are treated with respect in hopes of getting repeat business.

In the world of eBusiness, companies can replicate the personal customer relationship that existed prior to mass markets by using knowledge of the customer to personalize customer service while continuing to sell standard products.

Also Read – ERP Software in Nigeria

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Operational efficiency with ERP and eBusiness

Some of the organizations may be wondering why a Web-based ERP application is needs to be implemented. The answer is simple. A well run Web-enabled ERP system will make the entire value chain very powerful. The companies that have successfully implemented ERP system will become the masters in helping other suppliers to integrate ERP and eBusiness to create a Web-based extended ERP environment.

Anyone will agree with the point that the traditional businesses spend a lot of time, effort for communicating business information and making and accepting payments. But eBusiness do the same thing over digital networks. Thus, the savings in terms of time, effort, error reduction, etc, are quite dramatic.

With making its operations eBusiness, the organizations can accept payments – credit card payments, digital cash, etc – over the Internet. The use of electronic media for information and transmission and financial transactions greatly reduce the time required for completing a transaction at the same time automating the business process involved.

Of late many of the organization consider Web-enabled ERP as their most important and strategic platform because it provides a solid foundation and information backbone for eBusiness. When a business application like an ERP system is enhanced with the eBusiness capability, i.e. making it a web-based ebusiness enabled ERP, they supercharge each other. eBusiness is the best vehicle to share business information with partners for creating major B2B synergies.

A fully integrated web-based ERP system like eresource ERP will capture and create accurate, consistent and timely relevant data, and assist in intelligent business decision-making. The impact of ERP/e-Business integration is substantial, ranging from reduced inventory and personnel level to improved order and cash management. It also results in improved customer responsiveness, reduced IT costs and the availability for value-added activities.

Also Read – ERP for Plastic industry

The successful organizations are continuously modifying their methods in serving their clients which also increases their profit margin. To achieve this positive result, organizations have to intelligently integrate the supply chain, so that information, material and money automatically flows up and down the supply chain at high-speeds without any glitches.

Organizations also need to woo the customers with personalized services. What every top people in the management side must realize that is in today’s competitive world, there is no consistency in the loyalty of a customer. It is always changes. In this age of Internet and other fast phased communication era, information is freely available and it is highly possible for the customer to switch loyalty without any indication when there are better quality services available in the market.

Therefore the organization should not waste time and must collect information about the customers and analyze it to find the customer preferences, purchase patterns and so on. To do this it must have a good customer relationship management system (CRM).

It is also to be remembered that just keeping customers happy and offering personalized service will not have any effect if the operating efficiency of the company is poor. In order to improve efficiency and to have better information integration, companies should have an effective Web-enabled ERP system in place. An efficient and well-implemented ERP system like eresource ERP can raise the productivity to unprecedented levels.

Also Read – ERP for Trading Company

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Customer relation key to business success

Customer relation key to business success

One of the prime components of business success is the ability to service customers effectively. Businesses must have a comprehensive understanding of each and every customer and their history. With access to a full case history, solution providers can tailor their service to the customer’s unique circumstances and preferences, in the context of the overall relationship.

Customer loyalty has a powerful effect on the business bottom line. The dramatic economic power of customer retention is revealed when customers are viewed in terms of life value. eresource ERP enables the enterprises to retain its customers, which makes a perfect business sense. A consumer retained for life is more cost effective, requires less service, provides more business and contributes to new customer acquisition by offering positive referrals.

For the average business, studies indicate that repeat customers account for 70 per cent of total revenues. Thus, customers’ retention guarantees significant current and future economic benefit.

eresource ERP system integrates case management that show all previous contacts from all media empower companies to serve and market to customers without waiting time or resources. With an accurate, company-wide customer database – including marketing, order, fulfillment and customer service history – businesses can reach a greater understanding of their customers over time, delivering increasingly personal and rewarding experiences and products.

eresource ERP integration enables businesses to better comprehend and thereby, better serve customers with each and every interaction. There is a common belief that the enterprise application integration is a difficult task. The good news is that with easy implementation methodology of eresource ERP system the difference in your business operations can be experienced within a short period of time. Our case study method and implementation strategy along with its training methods guarantees a smooth function of our ERP system.

What is more important when it comes to implementation of an ERP solution is that the enterprise application integration is a corporate-level problem requiring a corporate-level strategy. Organizations implementing ERP applications have to explore the area of integrating these applications to the other enterprise applications. What approach to take will depend on the need for integration. However, the aggressive organizations have to adopt the right implementation methods in a cautious manner to keep their leadership in the market.

Also Read – ERP for Plastic industry

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eresource ERP is tailored and personalized for each user

eresource ERP is tailored and personalized for each user

Employing innovative service-oriented architecture and web-enabled technology, eresource Infotech develops end-to-end, industry-specific ERP solutions for various verticals such as manufacturing, pharmaceuticals, fleet management, construction and infrastructure, modular kitchen, trading as well as gas and petroleum industry.

eresource ERP enables companies to immediate drive efficiency throughout their business operations and builds competitive advantage. With scalability and flexibility to support long-term growth, eresource ERP solution is complemented by a full range of services, providing a single point of accountability to promote a rapid return on investment and low total cost of ownership.

In today’s competitive business environment, what you must understand is, your business is accumulating information at an ever-increasing rate and your data volumes are growing daily, but do the people who need quick and easy access to that information have it? Different facets of your business require access to very different sets of information.

Customers need up-to-date order information and support assistance; suppliers need access to purchase orders, production schedules and feedback on their performance; employees need the latest sales figures and forecasts, a heads-up on production bottlenecks and their recent HR information.

eresource ERP software system is a solution that delivers critical information tailored and personalized for each user.

With the use of web-based ERP, you can extend the value of your enterprise information out to the Internet, giving real-time access to remote users and members of your supply chain the up-to-date information they need to make better business decisions.

eresource ERP system is designed to give end-users access to specific information, data that can come from both internal systems or from other data sources, and is designed to allow customers, suppliers and employees, access to role specific records.

This ERP software solution provides a compelling gateway for information users who need to carry out their jobs more effectively and assist them with decision support. It makes use of a personalization paradigm to allow each user’s experience to be tailored to their specific role by filtering out information overload.

Real-time access to data and an easy to use interface make eresource ERP solutions an integral part of your e-Business strategy by providing a collaborative environment. Information is available to all stakeholders, from employees to your customers and suppliers, enabling smoother transactions, a higher velocity in decisions and faster turnarounds.

Also Read – Construction ERP Software

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eresource ERP sales module emphasis that Customer is God

eresource ERP sales module emphasis that Customer is God

We have learned how one can login to the eresource Web-based ERP solution and the master module to create multiple companies, multiple branches under one company and multiple warehouse under one branch, etc.

Now let us turn our focus to the ERP Sales Module. You will agree that Sales is the most important aspect concerning any business. No business can witness success unless the company treats their customer as a God. Therefore Sales module also can be termed as Customer Relationship Management (CRM) module.

As we have promised you to take through all modules of eresource ERP system, let us start from the Sales module considering the importance of the module. In eresource, the process of sales starts from the Sales Personnel section, allowing sales personnel capture the source of lead, which could be from various sources.

Sales Order Module Comprises of Contact Management and Sales Order Processing Management. It is an integrated solution comprising of marketing and sales activities. Organization can act immediately improve sales, service and marketing effectiveness by using this Module.

eresource Sales Management module is all about retaining customers, improving customer loyalty and gaining customer insight. What is notable is Sales module in resource ERP system also help to you getting your customer order management easier day by day. Whether it is maintaining customer information, quickly creating a quote or migrating it to sales order or being responsive to your customers, we provide you right solution and efficient flow of information.

Provision to classify product categorization in different levels, here in the example below, the classification of the product is defined on the basis of Product Group (Example, Flanges), Product Sub Group (Example SLIP ON), and other parameters like, Size, Pressure Rating, Wall Thickness, Flange Grade, Ends Flange, Coating, etc.

Search on product can be done using different permutation and combination. All information of one product can be viewed at one central screen, likewise, Weighted Average price, Last purchase, Sales history, Available Customers, In transit of the product, Stock Information, Purchase history of the product, etc.

Also Read – ERP Software for Manufacturing Industry

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eresource gives its customers what they want

Eresource ERP Customer Service

eresource ERP solutions from eresource Infotech are totally a web-based ERP solution and cover everything needed to run an organization irrespective of size of a company. eresource offers exclusive ERP solutions for various industries and operations such as Manufacturing, Pharmaceuticals, Construction and Infrastructure, Trade and Sales, Preventive Maintenance and Human Resources etc. eresource ERP solution is best known to be less expensive, easier to implement, and easier to maintain.

Being a Web-based ERP solution the solution provides real-time information about all the operations of an organization that includes finance, purchase, inventory, employee management, e-commerce and many many more. This browser-based application allows you to work from anywhere at any time with use of a desktop or laptop which has a net net connection and a browser application.

eresource is following a widely accepted approach by providing exclusive ERP system for each and every industry. This is in keeping with our primary objective which is, give what the customer wants rather than what we have. This also could be the reason behind our unmatchable success. Having said that, developing exclusive ERP system for various industries are somewhat a complex issue as all customer-specific functionality must be included in the system effectively.

Initially when we launched the system there was just one common ERP system that has been developed serve all segments. It must be admitted that developing such a package was not easy. As everyone knows that meshing the specific needs of thousands of customers into a single coherent package was not only that easy but also complex. However, eresource’s top quality expert came out with a novel idea and developed exclusive ERP systems for different industrial segments. We have also simplified the implementation process and enhanced operational methods which can support early return on investment (ROI).

Another important factor about our system is that it has been developed in keeping with the Small and Medium Enterprises (SMEs) of Indian market in mind. Therefore utmost care has been taken with its operational method, functionality and investment cost which must be suited to address the SMEs requirement in a rightful manner.

There are number of reasons why eresource’s target ERP customer which is mainly from the SME sector. The bigger players in the market with their standard ERP products are too hot to be handled by the small companies. Though there are many factors involved in this, the high cost involved in implementing such services are one of the primary concern.

Secondly the heavy customization that is needed in these standard ERP systems to suit their requirement that many a time becomes doesn’t bring the desired result. Thirdly. the annual maintenance and other regular technical assistance whenever required. Being locally placed, an efficient technical service of eresource is available 24×7

For further details and discussion let us have a one to one meeting with a live demonstration of the product. Call us today so that a meeting can fixed according to your convenient.

Mail Us at sales@eresourceinfotech.com for Live ERP Software Demo

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Retaining customers makes perfect business sense

Customer loyalty has a powerful effect on the business bottom line. The dramatic economic power of customer retention is revealed when customers are viewed in terms of lifetime value. The value of retaining customers makes perfect business sense when one considers that a consumer retained for life is more cost-effective, requires less service, provides more business and contributes to new customer acquisition by offering positive referrals.

For the average business, studies indicate that repeat customers account for 70 per cent of total revenues. Thus, customer retention, creating longitudinal investment in customers, guarantees significant current and future economic benefit.

ERP integration enables businesses to better comprehend and thereby, better serve customers with each and every interaction. The ERP integration is not an easy task. The good news is that there are a growing number of solutions available. Before adopting a course of action there are a few common rules to follow. Firstly, make sure you understand the problem before you undertake the solution. ERP integration is a corporate-level problem requiring a corporate level strategy.

Also Read – ERP for civil engineering its role and benefits

Enterprises must consider the use of an ERP as an obligation instead of an option in order to be competitive. With old systems the information that comes from daily activities are difficult to handle. This will ultimately affect the relation the company has with its customers. Customer satisfaction is the most important element of a successful business and ERP plays an important role in fulfilling this commitment.

Everybody knows that communication improves relationship. Therefore it is important to understand that ERP can bring data from one area to another without any extra effort, and with almost no chance of mistakes. In addition to this, the information becomes available in real time. Therefore, by the time an order is entered, it can be prepared and invoiced at the same time. This helps a lot with customers as they always expect a quick response.

Organizations implementing ERP applications have to explore the areas of integrating these applications to the other enterprise applications. What approach to take will depend on the need for integration. Diverse tools and methods available in the market are evaluated and tested professionally before implementation. Organizations have to adopt very cautious approach while selecting these tools and methods to keep their leadership in the market.

In small organizations every department has its own needs, and they ask technical department to provide software capable of matching them. Sometimes this is provided from the outside through vendors, and it might not even exist. This is a common mistake happening with many small and mid-sized organizations. For an effective business process and customer relation management, it is necessary to have an efficient ERP system deployed in the organization and it must be done professionally to achieve the expected result in the terms of functional, technical and economical.

Also Read – How ERP system useful in pharmaceutical manufacturing industry?