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Follow the CRM route, Customer delight is the key to enhance revenue

There are a number of potential benefits in following the CRM (Customer Relationship Management) route. These are increased automation facilities, better use of existing resources, better quality of information, faster response time, improved customer targeting, better customer retention and increases sales.

The CRM application enhances the company’s ‘front office’, focusing on sales, marketing and customer service. However, in order to be truly successful CRM must be seen as a combination of people processes and system rather than as a narrowly defined IT application. CRM is one piece of the new wave of ERP that focuses on outward facing processes, tying them together with the inside-the-enterprise transaction processing engine of the original ERP system.

With the popularity of the Web and Web-based ERP business, companies operating in a mass production world were able to truly personalize relationships with customers. The ability to build strong relationships with customers is causing renewed efforts among businesses to achieve lifetime value from current customers and to put strategic plans in place to go after lifetime value for new customers in new markets.

Companies are increasingly waking up to the fact that they can create new value by working creatively with business partners in the distribution chain and with consumers to reduce costs and cycle times of products, and to provide better order tracking information to customers.

Research has shown that only happy and satisfied customers are truly loyal and loyal customers keep coming back. Using information technology (IT), nimble companies can strengthen customer relationships by integrating sales, product configuration, planning and design processes with customers through existing and new channels.

Typically, a company has a set of preferred customers but welcomes orders from any qualified buyer. Since the industrial revolution companies have viewed orders as nothing more than a demand for their product or service. As the source of revenue, customers are treated with respect in hopes of getting repeat business.

In the world of eBusiness, companies can replicate the personal customer relationship that existed prior to mass markets by using knowledge of the customer to personalize customer service while continuing to sell standard products.

Also Read – ERP Software in Nigeria

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Operational efficiency with ERP and eBusiness

Some of the organizations may be wondering why a Web-based ERP application is needs to be implemented. The answer is simple. A well run Web-enabled ERP system will make the entire value chain very powerful. The companies that have successfully implemented ERP system will become the masters in helping other suppliers to integrate ERP and eBusiness to create a Web-based extended ERP environment.

Anyone will agree with the point that the traditional businesses spend a lot of time, effort for communicating business information and making and accepting payments. But eBusiness do the same thing over digital networks. Thus, the savings in terms of time, effort, error reduction, etc, are quite dramatic.

With making its operations eBusiness, the organizations can accept payments – credit card payments, digital cash, etc – over the Internet. The use of electronic media for information and transmission and financial transactions greatly reduce the time required for completing a transaction at the same time automating the business process involved.

Of late many of the organization consider Web-enabled ERP as their most important and strategic platform because it provides a solid foundation and information backbone for eBusiness. When a business application like an ERP system is enhanced with the eBusiness capability, i.e. making it a web-based ebusiness enabled ERP, they supercharge each other. eBusiness is the best vehicle to share business information with partners for creating major B2B synergies.

A fully integrated web-based ERP system like eresource ERP will capture and create accurate, consistent and timely relevant data, and assist in intelligent business decision-making. The impact of ERP/e-Business integration is substantial, ranging from reduced inventory and personnel level to improved order and cash management. It also results in improved customer responsiveness, reduced IT costs and the availability for value-added activities.

Also Read – ERP for Plastic industry

The successful organizations are continuously modifying their methods in serving their clients which also increases their profit margin. To achieve this positive result, organizations have to intelligently integrate the supply chain, so that information, material and money automatically flows up and down the supply chain at high-speeds without any glitches.

Organizations also need to woo the customers with personalized services. What every top people in the management side must realize that is in today’s competitive world, there is no consistency in the loyalty of a customer. It is always changes. In this age of Internet and other fast phased communication era, information is freely available and it is highly possible for the customer to switch loyalty without any indication when there are better quality services available in the market.

Therefore the organization should not waste time and must collect information about the customers and analyze it to find the customer preferences, purchase patterns and so on. To do this it must have a good customer relationship management system (CRM).

It is also to be remembered that just keeping customers happy and offering personalized service will not have any effect if the operating efficiency of the company is poor. In order to improve efficiency and to have better information integration, companies should have an effective Web-enabled ERP system in place. An efficient and well-implemented ERP system like eresource ERP can raise the productivity to unprecedented levels.

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Customer relation key to business success

Customer relation key to business success

One of the prime components of business success is the ability to service customers effectively. Businesses must have a comprehensive understanding of each and every customer and their history. With access to a full case history, solution providers can tailor their service to the customer’s unique circumstances and preferences, in the context of the overall relationship.

Customer loyalty has a powerful effect on the business bottom line. The dramatic economic power of customer retention is revealed when customers are viewed in terms of life value. eresource ERP enables the enterprises to retain its customers, which makes a perfect business sense. A consumer retained for life is more cost effective, requires less service, provides more business and contributes to new customer acquisition by offering positive referrals.

For the average business, studies indicate that repeat customers account for 70 per cent of total revenues. Thus, customers’ retention guarantees significant current and future economic benefit.

eresource ERP system integrates case management that show all previous contacts from all media empower companies to serve and market to customers without waiting time or resources. With an accurate, company-wide customer database – including marketing, order, fulfillment and customer service history – businesses can reach a greater understanding of their customers over time, delivering increasingly personal and rewarding experiences and products.

eresource ERP integration enables businesses to better comprehend and thereby, better serve customers with each and every interaction. There is a common belief that the enterprise application integration is a difficult task. The good news is that with easy implementation methodology of eresource ERP system the difference in your business operations can be experienced within a short period of time. Our case study method and implementation strategy along with its training methods guarantees a smooth function of our ERP system.

What is more important when it comes to implementation of an ERP solution is that the enterprise application integration is a corporate-level problem requiring a corporate-level strategy. Organizations implementing ERP applications have to explore the area of integrating these applications to the other enterprise applications. What approach to take will depend on the need for integration. However, the aggressive organizations have to adopt the right implementation methods in a cautious manner to keep their leadership in the market.

Also Read – ERP for Plastic industry