There are several potential benefits to following the CRM (Customer Relationship Management) route. These are increased automation facilities, better use of existing resources, better quality of information, faster response time, improved customer targeting, better customer retention and increased sales. The eresource CRM application enhances the company’s ‘front office’, focusing on sales, marketing and customer service. However, to be truly successful CRM must be seen as a combination of people processes and systems rather than as a narrowly defined IT application. CRM is one piece of the new wave of ERP that focuses on outward-facing processes, tying them together with the inside-the-enterprise transaction processing engine of the original ERP system. With the popularity of the Web and Web-based ERP business, companies operating in a mass production world were able to truly personalize relationships with customers. The ability to build strong relationships with customers is causing renewed efforts among businesses to achieve lifetime value from current customers and to put strategic plans in place to go after lifetime value for new customers in new markets. Companies are increasingly waking up to the fact that they can create new value by working creatively with business partners in the distribution chain and with consumers to reduce costs and cycle times of products, and to provide better order tracking information to customers. Research has shown that only happy and satisfied customers are truly loyal and loyal customers keep coming back. Using information technology (IT), nimble companies can strengthen customer relationships by integrating sales, product configuration, planning and design processes with customers through existing and new channels. Typically, a company has a set of preferred customers but welcomes orders from any qualified buyer. Since the industrial revolution companies have viewed orders as nothing more than a demand for their product or service. As the source of revenue, customers are treated with respect in hopes of getting repeat business. In the world of eBusiness, companies can replicate the personal customer relationship that existed before mass markets by using knowledge of the customer to personalize customer service while continuing to sell standard products. Also Read – ERP Software in Nigeria
We have learned how one can login to the eresource Web-based ERP solution and the master module to create multiple companies, multiple branches under one company and multiple warehouse under one branch, etc. Now let us turn our focus to the ERP Sales Module. You will agree that Sales is the most important aspect concerning any business. No business can witness success unless the company treats their customer as a God. Therefore Sales module also can be termed as Customer Relationship Management (CRM) module. As we have promised you to take through all modules of eresource ERP system, let us start from the Sales module considering the importance of the module. In eresource, the process of sales starts from the Sales Personnel section, allowing sales personnel capture the source of lead, which could be from various sources. Sales Order Module Comprises of Contact Management and Sales Order Processing Management. It is an integrated solution comprising of marketing and sales activities. Organization can act immediately improve sales, service and marketing effectiveness by using this Module. eresource Sales Management module is all about retaining customers, improving customer loyalty and gaining customer insight. What is notable is Sales module in resource ERP system also help to you getting your customer order management easier day by day. Whether it is maintaining customer information, quickly creating a quote or migrating it to sales order or being responsive to your customers, we provide you right solution and efficient flow of information. Provision to classify product categorization in different levels, here in the example below, the classification of the product is defined on the basis of Product Group (Example, Flanges), Product Sub Group (Example SLIP ON), and other parameters like, Size, Pressure Rating, Wall Thickness, Flange Grade, Ends Flange, Coating, etc. Search on product can be done using different permutation and combination. All information of one product can be viewed at one central screen, likewise, Weighted Average price, Last purchase, Sales history, Available Customers, In transit of the product, Stock Information, Purchase history of the product, etc. Also Read – ERP Software for Manufacturing Industry
Benefits of ERP for Manufacturing industry Initially, Enterprise Resource Planning (ERP) solution was developed for the big organizations. It has also involved huge investment which was out of reach of small and medium sized industries (SMEs). However considering the benefits the ERP solutions have, the smaller organizations also explored the way to implemented it. This attitude has paved the way for many locally made ERP solution providers entering the market with very effective applications which have turned to be ideal for small and medium sized companies. As the local ERP vendors were targeting the SMEs, they also kept the price tag in mind, which ultimately resulted in existence of some effective and affordable ERP products in the market. Manufacturing was one of the sectors that have benefited most from ERP solution. It was due to timely ERP implementation. Other sectors also followed suit. Today, all industry segments are taking advantage of ERP solution and it is becoming a necessity rather than a luxury to have ERP implemented in an organization for its successful business operation. Also read – eresource xcel helps manufacturing industry on increased productivity Before the evolution of ERP, manufacturing sector were running on manufacturing resource planning system. The manufacturing resource planning included all the sources in relation to the manufacturing such as material, human resource, equipment and finances. When the competitive strategy changed from low price and great variety to speed, ERP found the right place to give profit to this new strategy. Contrary to the other applications, the ERP system connects to all the offices of a group of business throughout the entire world. ERP system allows the organizations to design products with the entrance of engineers all over the globe, installing factories in various areas to produce pieces and components for many countries, and the information of all the parties involved. ERP offers solution that enables manufacturers to compete in the prevailing market atmosphere. It has the capacity of both finite and infinite planning capabilities which assist manufacturers to develop original schedule. ERP solution can also transform the supply chain to achieve production plan with sales plan, manufacturing, finance and customers. ERP is changing the competitive landscape for SMB manufacturers. Small to midsize manufacturing companies can benefit from a fully integrated solution designed to reduce costs, improve customer service, increase margins and generate new revenue streams. Further, SMB manufacturers can improve business performance with a deeply functional, yet easily affordable, ERP solution. As the technology changed ERP solution also found its way to the web. Today web-enabled ERP solutions are the most effective solution available in the market. What is to be cautious about the selection of an ERP system is, before you commit to any ERP system, you should first evaluate the system such as what your organization needs and wants to accomplish with its ERP strategy. The outcome of this evaluation will help you determine which applications and what kind of functionality your organization requires as well as go a long way toward easing the implementation. Also Read – ERP Software In India
Customer loyalty has a powerful effect on the business bottom line. The dramatic economic power of customer retention is revealed when customers are viewed in terms of lifetime value. The value of retaining customers makes perfect business sense when one considers that a consumer retained for life is more cost-effective, requires less service, provides more business and contributes to new customer acquisition by offering positive referrals. For the average business, studies indicate that repeat customers account for 70 per cent of total revenues. Thus, customer retention, creating longitudinal investment in customers, guarantees significant current and future economic benefit. ERP integration enables businesses to better comprehend and thereby, better serve customers with each and every interaction. The ERP integration is not an easy task. The good news is that there are a growing number of solutions available. Before adopting a course of action there are a few common rules to follow. Firstly, make sure you understand the problem before you undertake the solution. ERP integration is a corporate-level problem requiring a corporate level strategy. Also Read – ERP for civil engineering its role and benefits Enterprises must consider the use of an ERP as an obligation instead of an option in order to be competitive. With old systems the information that comes from daily activities are difficult to handle. This will ultimately affect the relation the company has with its customers. Customer satisfaction is the most important element of a successful business and ERP plays an important role in fulfilling this commitment. Everybody knows that communication improves relationship. Therefore it is important to understand that ERP can bring data from one area to another without any extra effort, and with almost no chance of mistakes. In addition to this, the information becomes available in real time. Therefore, by the time an order is entered, it can be prepared and invoiced at the same time. This helps a lot with customers as they always expect a quick response. Organizations implementing ERP applications have to explore the areas of integrating these applications to the other enterprise applications. What approach to take will depend on the need for integration. Diverse tools and methods available in the market are evaluated and tested professionally before implementation. Organizations have to adopt very cautious approach while selecting these tools and methods to keep their leadership in the market. In small organizations every department has its own needs, and they ask technical department to provide software capable of matching them. Sometimes this is provided from the outside through vendors, and it might not even exist. This is a common mistake happening with many small and mid-sized organizations. For an effective business process and customer relation management, it is necessary to have an efficient ERP system deployed in the organization and it must be done professionally to achieve the expected result in the terms of functional, technical and economical. Also Read – How ERP system useful in pharmaceutical manufacturing industry?
CRM Introduction Customer Relationship Management (CRM) is a strategy and technology businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships, assist in customer retention, and drive sales growth. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. What is Customer Relationship Management (CRM)? CRM uses technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. It helps businesses understand and anticipate customer needs and behaviors. By consolidating customer information and documents into a single CRM database, businesses can easily access and manage customer relationships, leading to improved customer satisfaction and loyalty. How eresource CRM can Boost sales? eresource CRM is a web and mobile-based CRM solution designed with cutting-edge technology. It is a high-standard product that integrates all sales functionalities into a single solution, unlike other CRMs where different functionalities must be subscribed to separately. Here’s how eresource CRM can enhance your sales process: Contact ManagementContact management is a fundamental feature of any CRM system. eresource CRM allows businesses to store and manage detailed information about their contacts, including customers, prospects, and partners. The system enables sales teams to track interactions, set reminders for follow-ups, and maintain comprehensive profiles for each contact. This centralized repository ensures that all relevant information is easily accessible, helping sales representatives build stronger relationships and provide personalized service. Sales Lead Management– Lead Capture and Stages: eresource CRM enables businesses to capture leads efficiently and categorize them into different stages such as nurturing and qualifying. This systematic approach ensures that leads are managed effectively from initial contact to conversion.– Need Analysis: During the need analysis stage, eresource CRM allows businesses to gather detailed information about the customer’s requirements, pain points, and specific needs. This helps sales representatives understand the customer’s challenges and tailor their solutions accordingly.– Opportunity Qualification: Once a lead is qualified, it gets converted into an opportunity. The opportunity management process in eresource CRM includes stages like need analysis, which ensures that the sales team understands the customer’s needs in-depth. Quotation Management– Conversion to Quotation: After an opportunity is qualified, eresource CRM seamlessly converts it into a quotation. This streamlines the process and ensures that all necessary details are captured accurately. Sales representatives can easily generate professional and customized quotations to present to the customer.– Quotation Revisions: The system allows multiple revisions of quotations to accommodate customer feedback and changes. Once the quote is approved by the customer, it can be converted into an order.– Order and Invoicing: Based on the subscription type, the delivery of orders or services and invoice generation can also be managed through the CRM, further streamlining the sales process. Seamless ERP Integrationeresource CRM offers seamless integration with eresource ERP or other ERP systems. This integration ensures that data flows smoothly between the CRM and ERP systems, eliminating data silos and enhancing operational efficiency. Communication AutomationThe CRM solution includes an inbuilt communication automation tool with eresource Messenger services for mobile apps. All notifications and approvals can be managed online using the eresource Messenger app. Alerts and notifications can also be received via email, ensuring that sales teams are always informed and responsive. Tour Planning and Expense Trackingeresource CRM includes features for planning sales tours and tracking expenses. This functionality helps sales representatives manage their schedules and report their expenses efficiently, contributing to better field sales management. Marketing Campaign ManagementThe CRM solution enables businesses to create and manage marketing campaigns. This feature helps in planning, executing, and analyzing the performance of marketing initiatives, ensuring that marketing efforts are aligned with sales goals. Multilevel Reportingeresource CRM provides comprehensive multilevel reporting capabilities. Sales managers can generate various reports to analyze performance, track KPIs, and make data-driven decisions. These reports provide valuable insights into sales activities, helping in strategic planning and performance management. Watch also – eresource CRM Video eresource CRM stands out as a robust and comprehensive CRM solution designed to enhance the sales process. By integrating all necessary functionalities into one platform, providing real-time insights, and automating repetitive tasks, eresource CRM empowers sales teams to be more efficient and effective. The result is improved customer relationships, increased sales, and a stronger bottom line. Investing in eresource CRM is a strategic move for businesses looking to boost their sales performance and achieve sustainable growth.
There are several potential benefits to following the CRM (Customer Relationship Management) route. These are increased automation facilities, better use of existing resources, better quality of information, faster response time, improved customer targeting, better customer retention and increased sales. The eresource CRM application enhances the company’s ‘front office’, focusing on sales, marketing and customer service. However, to be truly successful CRM must be seen as a combination of people processes and systems rather than as a narrowly defined IT application. CRM is one piece of the new wave of ERP that focuses on outward-facing processes, tying them together with the inside-the-enterprise transaction processing engine of the original ERP system. With the popularity of the Web and Web-based ERP business, companies operating in a mass production world were able to truly personalize relationships with customers. The ability to build strong relationships with customers is causing renewed efforts among businesses to achieve lifetime value from current customers and to put strategic plans in place to go after lifetime value for new customers in new markets. Companies are increasingly waking up to the fact that they can create new value by working creatively with business partners in the distribution chain and with consumers to reduce costs and cycle times of products, and to provide better order tracking information to customers. Research has shown that only happy and satisfied customers are truly loyal and loyal customers keep coming back. Using information technology (IT), nimble companies can strengthen customer relationships by integrating sales, product configuration, planning and design processes with customers through existing and new channels. Typically, a company has a set of preferred customers but welcomes orders from any qualified buyer. Since the industrial revolution companies have viewed orders as nothing more than a demand for their product or service. As the source of revenue, customers are treated with respect in hopes of getting repeat business. In the world of eBusiness, companies can replicate the personal customer relationship that existed before mass markets by using knowledge of the customer to personalize customer service while continuing to sell standard products. Also Read – ERP Software in Nigeria